New York Giants running back Saquon Barkley is making his money work for him.
On Wednesday, Barkley became the latest A-list athlete to invest in the X2 Performance line, joining the likes of Los Angeles Clippers star Kawhi Leonard and Tampa Bay Buccaneers linebacker Lavonte David.
Barkley’s investment is part of a $16 million Series D raise led by L Catterton.
“I am thrilled to welcome Saquon as a partner and [to] work together to bring X2 Performance’s clean energy products to health-conscious consumers across the country. Having Saquon evolve from an avid user of our products to an investor and partner is invigorating for the brand and our retail partners,” Mark French, X2 Board Member and CEO, said in a statement. “The scope of investors who have joined Saquon within this raise are of equal stature in their respective fields and only furthers our belief that we have merely scratched the surface of X2’s ability to fill a void in the energy drink and supplement markets.”
ESPN NFL Insider Adam Schefter is also among those who invested in the Series D raise.
Gold Point Partners manages Saquon Barkley and in that capacity sources venture capital and growth equity investment opportunities. Gold Point worked with the Management Team of X2 to structure the investment and Saquon’s partnership with X2. Gold Point and CAA work in partnership as Co-Marketing Agents for Saquon Barkley. Bob O’Shea, Chairman of Silver Point Capital, who is Saquon Barkley’s Strategic Advisor, also personally invested equity in X2.
Other investors in this Series D round include sports industry leaders: ESPN NFL Insider Adam Schefter, Co-Head of CAA Sports Mike Levine, Co-Chair of O’Melveny’s Sports Industry Group Charles Baker, and Founder of LeadDog Marketing Group and former CEO of CSM North America, Dan Mannix. The August Group (led by Lino Saputo Jr.), which manages business affairs for over 20 pro athletes, Former NBA player and current CEO of Landspire Group Josh Childress, Sports Agency Stoked Management CEO Lowell Taub and Intersect VC are also some of the notable investors in the sports industry who are backing X2.
The X2 Performance line is an all natural alternative to other energy drinks and supplements. Their “patented formula naturally enhances performance and obtained NSF Certified for Sport certification, which is the highest standard for purity of ingredients, quality control and banned-substance testing.”
“I have been a big believer in X2’s line of clean products for a long time because it gives me sustained energy and there is no crash or jitters, like many other products. I am very selective of brands I endorse and even more selective of companies I choose to invest in. X2 checks all the boxes for me; amazing product, filling a void in the marketplace and a stellar leadership team,” said Barkley.
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